Episode 28 of The DocBuddy Journal - Activating Patients, Optimizing Staffing, and Nailing Your Value Proposition feat. Zed Williamson
Zed Williamson, CEO & Founder of TrackableMed and host of the Medical Sales Accelerator podcast, joined The DocBuddy Journal to go deep on topics that are critical to the success of a healthcare organization:
- Bridging the gap between 'knowledge and awareness' to activate patients who wouldn't otherwise seek care.
- Optimizing staffing by understanding where employees can shine, where their skills may be misplaced, PLUS some powerful interview questions you can and should incorporate into your next hiring process.
- Nailing your value proposition by understanding your patient's point of view. ie: when they're searching for medical care what will matter most to them?
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